
- Instructor: Jolearn College
- Lectures: 19
- Duration: 96 weeks
Diploma in Marketing Management – TVET CDACC Level 6
Course Overview:
The Marketing Management level 6 qualifications consist of competencies that an individual must achieve to enable him/her to manage marketing strategy, conduct market analysis, develop marketing communication plan, develop marketing budgets, develop trade channel plan, manage customer experience, develop brand strategy, manage marketing projects, manage innovations /renovations and manage digital marketing
Assessment
The course will be assessed at two levels:
- Internal assessment: conducted continuously by the trainer (internal assessor) who is monitored by an accredited internal verifier.
- External assessment: conducted by an accredited external assessor who is monitored by an accredited external verifier.
The assessors and verifiers are accredited by TVET CDACC which also coordinates external assessment.
Certification
An individual will be awarded a Certificate of Competency on demonstration of competence in a unit of competency. To be awarded National certificate in Marketing Management Level 6, an individual must demonstrate competence in all the units of competency.
Curriculum
- 3 Sections
- 19 Lessons
- 96 Weeks
- Basic Units7
- Common Units1
- Core units11
Requirements
- Kenya Certificate of Secondary Education (KCSE) mean grade C- (Minus) Or
- Equivalent qualifications as determined by Kenya National Qualifications Authority (KNQA) And/or
- As may be guided by relevant regulatory body
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