Digital Marketing introduces practical ways to promote products, services and organisations through online channels. Learners explore audience research, content planning, social media, search visibility, online advertising, email communication and performance measurement. The course is useful for entrepreneurs, marketing assistants, content creators and professionals managing an organisation’s digital presence. Participants leave with a clearer campaign process and practical skills for planning, publishing and improving online marketing activity.
No online payment is required to submit an application.
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ABOUT THE COURSE
Course overview
Digital Marketing introduces practical ways to promote products, services and organisations through online channels. Learners explore audience research, content planning, social media, search visibility, online advertising, email communication and performance measurement. The course is useful for entrepreneurs, marketing assistants, content creators and professionals managing an organisation’s digital presence. Participants leave with a clearer campaign process and practical skills for planning, publishing and improving online marketing activity.
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YOUR STARTING POINT
Entry requirements
Entry requirements depend on the selected programme level. Contact admissions with your current qualification for guidance.
Not sure whether you qualify? Contact admissions and we will guide you on the most suitable entry route.
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COURSE CONTENT
Curriculum
Digital-marketing strategy
Audience and competitor research
Content planning and copywriting
Social-media marketing
Search-engine optimisation basics
Online advertising basics
Email and messaging campaigns
Analytics and campaign reporting
Practical campaign project
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AFTER YOUR COURSE
Career and progression pathways
Digital Marketing Assistant
Social Media Assistant
Content Marketing Assistant
Online Sales Assistant
Freelance Digital Marketer
Progression: Advanced marketing, analytics, design or e-commerce training
