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BUSINESS & MANAGEMENT

Diploma in Sales and Marketing

Gain practical preparation for sales, customer engagement, market research, promotion and marketing management in commercial and service organisations. Students develop practical and analytical skills through progressively organised course units and projects. The programme prepares graduates for entry-level employment, career advancement and further study in the same or a related field.

No online payment is required to submit an application.

CHOOSE YOUR LEVEL

Other available levels

CertificateCraft Certificate in Sales and Marketing1 year · KNEC →DiplomaDiploma in Sales and Marketing2 years · KNEC →
01

ABOUT THE COURSE

Course overview

The Diploma in Sales and Marketing at Jolearn Training College is a 2 years KNEC-examined programme for learners seeking recognised training in Sales & Marketing. Gain practical preparation for sales, customer engagement, market research, promotion and marketing management in commercial and service organisations. Students develop practical and analytical skills through progressively organised course units and projects. The programme prepares graduates for entry-level employment, career advancement and further study in the same or a related field.

At Diploma level, students move from essential principles to deeper technical, analytical and supervisory competence. The structured modules combine subject knowledge, applied assignments and project work, helping learners make sound decisions, solve workplace problems and take greater responsibility in an organisation. Students study through the available Full-time, Part-time, Online and Self-Paced options, subject to the timetable and practical requirements of each unit.

On successful completion, graduates can pursue opportunities such as Sales Executive, Marketing Assistant, Customer Relations Officer, Digital Marketing Assistant. The qualification also provides a route to Higher Diploma or Degree in Marketing and Business. This combination of career preparation and academic progression makes the course suitable for school leavers, working learners and anyone building a long-term career in Sales & Marketing.
02

YOUR STARTING POINT

Entry requirements

KCSE C- and above or a relevant Certificate qualification.

Not sure whether you qualify? Contact admissions and we will guide you on the most suitable entry route.

03

COURSE CONTENT

Curriculum

Module I

  • Principles and Practice of Selling
  • Principles and Practice of Marketing
  • Information Communication Technology
  • Communication
  • Economics
  • Project

Module II

  • Sales Management
  • Marketing Management
  • Legal Aspects in Sales and Marketing
  • Quantitative Methods
  • Public Relations

Module III

  • International Marketing
  • Marketing Planning
  • Principles and Practice of Management
  • Financial Aspects of Marketing
  • Strategic Planning in Sales and Marketing
  • Marketing Research
  • Project

Unit arrangement may be updated in line with current examining-body requirements.

04

AFTER YOUR COURSE

Career and progression pathways

  • Sales Executive
  • Marketing Assistant
  • Customer Relations Officer
  • Digital Marketing Assistant
  • Progression: Higher Diploma or Degree in Marketing and Business

JOIN JOLEARN

Turn your interest into a clear study plan.

Apply online or speak with admissions for personalised course guidance.

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